Kanye life of pablo new york merch10/31/2023 ![]() But the stunt did retain some of its desired effect, since the fake shirts getting placement with real Yeezy merch pissed off plenty of the fanboys who showed up. Even DeWitt was into the imitations, and the crew just settled on selling the shirts next to the real merch. The prank went legit when Kanye’s creative entourage, including Been Trill founders Virgil Abloh and Heron Preston spotted the shirts–which Butts was selling to people in the crowd for $20 (or giving them away for free)–and liked them. “The first day of the pop up we just thought it would be funny to make a bunch of fake shit to like sell through the line and fuck with people,” says Butts in an interview with Dazed. ![]() ![]() A photo posted by Austin Butts on at 2:55pm PDT
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